The last quarter has always been the most important quarter for any retail business. Most stores and companies do about 20-30% of their business for the year in Q4. Regardless of what type of retail business one has, this time of year is crucial to having a successful year or not. Many retailers put a lot of time, effort and money to ensure that December attracts the most customers and produces record-breaking sales.

Holiday marketing can be competitive. But don't get discouraged – there are always ways you can attract new customers and delight your existing ones.

1. Give A Gift

Everyone is buying gifts for family members, friends, and co-workers this time of year. This presents you with a fantastic opportunity to remind your customers to take care of themselves too.

By offering a free gift with their purchase, you encourage a positive view of your business and show your customers that you're here to celebrate the season with them. Personalize your gif ts. Don't send similar presents to all your clients. Consider your champion's likes and hobbies, and source a gift that will be meaningful to them. Let’s take the customers who once purchased a Smad stove as an example. Before buying, most sales person would ask the customers why they buy it. For those people buying for baking cookies or, a whisk or kitchen thermometer would be a good present.

2. Stay Active On Social Media

Social media has changed how businesses and entrepreneurs interact with their audiences. In the past, you were required to go out and meet in person with your customers to establish a rapport with them. The internet has mostly simplified this, making it much easier to engage an audience on a social media platform.

Try to post frequently on your social media channels during the holidays and keep the content you share fresh and fun.

This is a great time to offer incentives and giveaways to your audience. Giving small percentage discount codes as a reward for sharing your content and sales announcements can increase your social media audience and gain new customers.

If you have a brick-and-mortar store or restaurant, share photos of how your space is decorated for the holidays and invite your audience to visit and enjoy the seasonal decor.

3. Prioritize Customer Loyalty

Many companies forget their existing customers when they consider holiday marketing by only trying to attract new customers instead of making sure their current shoppers feel appreciated and motivated to keep shopping with them.

Making your customers return is vital for your business's continued success and the winter holiday season is the perfect time to make them feel special. You can do this by sending your current customers a valuable discount, a free product, or handwritten holiday cards.

If you have customers who shopped with you last year and haven't made a purchase yet this year, now is the best time to send them a promotion or gift to tempt them to buy from you again before the end of the year.

No matter how you choose to let your customers know you appreciate them, make sure it's personal and full of holiday spirit!

4. Customize Your Marketing Messages

It is a preparatory step that you personalize your message to your target demographic, greeting them by their first names in your marketing campaign emails or when they comment on your Facebook post. Personalization is a strategy that increases relevance and engagement, which ultimately drives trust and sales.

What's more, you need to know what they want. As a kitchen appliance store owner, what does your consumer want from a kitchen appliance? Reliability? Style? Maybe extra helpful features? Whatever the case may be, knowing what your consumer wants and portraying that in your message is important. If you use information about your customers that they don't realize you have, or without getting a clear picture of their wants and needs, the odds are good your efforts will backfire and you will alienate them.

You can include more customized characteristics or add some holiday vibe to your message, through a distinctive design and content.

5. Partner With Other Local Businesses

Partnerships don't have to cost anything. The biggest benefit is the word-of-mouth from the owner to their customers. They'll share info about your business, and you can do the same for them.

Strategic partnerships can be beneficial for any company whether they are a startup or a seasoned local business. Maybe a monthly or year-long partnership isn't right for your business right now, but seasonal partnerships are a good way to test the waters and see how well your products mesh with other local businesses. Customize your products or services to reflect the various holiday seasons. winter holidays, like Christmas, are good chances.

These tips are far from an exhaustive list, but I hope they give you some ideas about Chiristmas marketing strategies.